1. Introduction
This Cookie & Data Protection Policy explains what cookies and similar technologies are, how they may be used on websites that display the WebCookies consent banner, and the choices available to you. WebCookies is developed and operated by XMS Ai (Xperience Ai Marketing Solutions).
This policy should be read together with our Privacy Policy, which describes in more detail how personal data is collected, used, and protected.
2. What Are Cookies?
Cookies are small text files that a website stores on your device (computer, tablet, or phone) when you visit it. They are widely used to make websites work, remember your preferences, and provide information to site owners about how their site is used.
Similar technologies include localStorage, sessionStorage, pixels, and tags. In this policy, we refer to all of these collectively as "cookies."
3. Categories of Cookies
Cookies used on a website are generally grouped into the following categories:
| Category | Purpose | Typical Duration |
|---|---|---|
| Necessary | Essential for the website to function — for example, remembering your cookie consent choice, keeping you logged in, or securing forms. These cannot be switched off. | Session up to 12 months |
| Functional | Remember choices you make (such as language or region) to provide a more personalized experience. | Up to 12 months |
| Analytics | Help site owners understand how visitors use the website (pages visited, time on site) so it can be improved. Data is typically aggregated. | Up to 24 months |
| Marketing | Track visitors across websites to display relevant advertisements and measure campaign performance. | Up to 24 months |
4. Cookies Set by WebCookies
The WebCookies banner itself does not set any tracking cookies. It stores a single entry in your browser's localStorage:
| Name | Type | Purpose | Duration |
|---|---|---|---|
vc_cookie_consent |
localStorage (strictly necessary) | Stores your consent choice and the categories you accepted or rejected, so the banner is not shown again on return visits. | Until you clear your browser storage or the site owner expires it |
Any additional cookies present on a website (for example, analytics or marketing cookies) are set by the website owner or their third-party providers, and are only activated according to the consent you give through the banner.
5. Your Consent Choices
When you first visit a website using WebCookies, you can:
- Accept All — allow all cookie categories
- Reject All — allow only strictly necessary cookies
- Customize — choose exactly which categories (functional, analytics, marketing) you allow
You can change or withdraw your consent at any time by reopening the consent preferences on the website (usually via a floating cookie icon or a "Cookie Settings" link). Withdrawing consent is as easy as giving it.
6. Managing Cookies in Your Browser
In addition to the consent banner, you can control and delete cookies directly in your browser settings. Most browsers allow you to block or delete cookies entirely. Note that blocking necessary cookies may affect how websites function. Instructions for popular browsers:
7. Data Protection Principles
We are committed to processing data in accordance with applicable data protection laws, including the GDPR (EU/EEA/UK), LGPD (Brazil), PIPEDA (Canada), and applicable US state privacy laws. In particular, we follow these principles:
- Lawfulness and transparency — data is processed on a valid legal basis (such as consent) and in a transparent manner
- Purpose limitation — data is collected for specified, legitimate purposes and not further processed in incompatible ways
- Data minimization — only the data needed to record and honor your consent is collected; no names, emails, or other directly identifying information is gathered through the banner
- Storage limitation — consent records are kept only as long as needed for compliance purposes
- Integrity and confidentiality — appropriate technical and organizational measures protect data against unauthorized access, loss, or alteration, including encryption in transit and at rest
8. Legal Basis for Processing
Where consent-based regulations apply (such as the GDPR or LGPD), non-necessary cookies are only activated after you give consent. The storage of your consent choice itself is based on legitimate interest, as it is strictly necessary to honor and demonstrate your preferences.
9. Your Rights
Depending on your location, you may have the right to access, correct, delete, or port your personal data, to restrict or object to its processing, and to withdraw consent at any time. These rights and how to exercise them are described in detail in our Privacy Policy.
To exercise any of these rights, contact us at aixmslead@xperienceusa.com.
10. Third-Party Cookies
Websites using WebCookies may include third-party services (such as Google Analytics, Google Ads, or embedded media) that set their own cookies. These are governed by the privacy policies of those third parties. WebCookies signals your consent state to compatible services — for example, via Google Consent Mode v2 — so they only operate according to your choices.
11. Changes to This Policy
We may update this Cookie & Data Protection Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We recommend reviewing this page periodically.
12. Contact
If you have questions about this policy or how cookies and data are handled:
- Email: aixmslead@xperienceusa.com
- Website: webcookies.xmsaibusinessapps.cloud